It’s time to lower music service prices, or “How to price a music service so hardly anyone will pay.”

Posted by in internet

It’s now officially past the time for the music industry to re-think the pricing tiers it has mapped over the subscription music service market. Unless the goal is for hardly anyone to pay for these service, then prices are just fine as they are. That means it is also time to stop blaming the sputtering growth of music services on bad marketing, or cultural whatever, or even piracy. The problem is pretty simple: the prices are too high. Probably much too high. There would be a much larger pool of…read more